This Esme

Achievements

• Hitting 100,00 YouTube followers and earning a YouTube Silver Creator Award 
• Being asked to be an ambassador for The Brooke charity
• Seeing The Brooke’s incredible work first-hand in Senegal
• Riding at the top of the Hickstead Derby Bank
• Galloping across a lava field in Iceland
• Riding William Fox-Pitt’s Badminton horse, Little Fire

Esme’s Horses

Mickey, Joey, Casper

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YouTube star

Esme Higgs is one of the biggest influencers in the equestrian world – with 500k followers and an incredible 100 million views on her YouTube channel, as well as over 200k followers on Instagram.

Although Esme isn’t a fan of the word ‘influencer’. She sees herself as a writer, presenter and video producer – and a horse-mad ordinary girl. Her online videos are a mix of tutorials, horse care videos and vlogs about her horses (Mickey, Joey and Casper) and her life.

And her life is pretty fabulous. Esme’s job has taken her all around the world and seen her meet, interview – and ride! – some of the biggest names in equestrian sport.

She has worked with the FEI at international shows, has recently been part of Virtual Eventing, and is a proud ambassador for The Brooke charity.

As with most successful YouTubers, Esme didn’t start her channel for fame or fortune. She began making videos to track her progress with her pony Casper – who was quite a challenging ride! Esme used YouTube as a way of storing the videos and sharing them with friends and family.

However, Esme really enjoyed the creative and editing process, so she started uploading more videos, including tutorials. To her surprise, she soon realised how popular they were.

Esme gained 60,000 subscribers using just her smartphone and free editing software. She now has a full studio at home, and more than six million views a month, in over 170 countries around the world.

However, it’s still very much a family affair, and even her young brother Max gets involved. He was featured in her May 2020 video ‘Sister Vs Brother | Eventing Challenge!’ and also helps fly the video drone.

Until 2019 Esme juggled making videos with her school work. But when she finished her A-Levels last year in Chemistry, Biology and Geography, she decided to take up video production full time.

As well as running her YouTube account, Esme works with a number of brands and creates content for other businesses.

Watch our exclusive interview with This Esme!