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2014 Riders4Helmets International Helmet Awareness Day To Be Held 12 July

Monday 16th June 2014

The date for 2014 Riders4Helmets international Helmet Awareness Day has been scheduled for Saturday 12 July, and Charles Owen is delighted to be a participating manufacturer for the fifth year. Charles Owen has been a supporter of Riders4Helmets and International Helmet Awareness Day since the beginning and it is wonderful to see the event grow into global success. 

Participating retailers all over the world will be offering safety education to visitors as well as incentives on Charles Owen helmets to equestrians on this day  

What is International Helmet Awareness Day?

In 2010, Riders4Helmets hosted the first national event designed to educate equestrians on the benefits of wearing a properly fitting, secured and certified helmet. The event brought over 300 U.S.-based retailers and eight helmet manufacturers together, to help educate their customers on topics such as correct helmet fit and why wearing a helmet is important. Since that day, Riders4Helmets expanded the event globally. 

The 2014 International Helmet Awareness Day will offer equestrians the opportunity to be educated by retailers on the importance of wearing a properly fitted and secured, certified helmet, participate in helmet fitting demonstrations, and purchase a helmet at a one-time special discount offered only on International Helmet Awareness Day.

Riders4Helmets will also host a series of live educational webinars on during the 2014 Riders4Helmets International Helmet Awareness Day. The webinars will feature a variety of experts in: Traumatic Brain Injury and Concussion; Psychologists; Neuro Physiotherapists; Helmet Manufacturers (tips on correctly fitting a helmet); Traumatic Brain Injury Survivors; Leading Equestrians etc. Viewers will be able to ask “real-time” questions to these experts. Details of who the experts will be, along with the topics that they will discuss, will be available nearer the date. 

How to Register as a Participating Retailer

 All retailers who wish to participate in the Riders4Helmets International Helmet Awareness Day must register on the Riders4Helmets website at no later than 25 June. 

Only retailers who register to participate in the event via this website will be recognised as an official participating retailer and will be eligible to receive a discount on helmet orders placed with participating helmet manufacturers.  If you have more than two retail stores, please contact Riders4Helmets directly via email prior to registering.

For more information on the Riders4Helmets campaign, visit You can also follow the campaign at and