International Helmet Awareness Day
Charles Owen is proud to take part as a manufacturer in Riders4Helmets International Helmet Awareness Day.
Given the success of this global event to raise awareness of the importance of safety, it actually takes place over two days.
Charles Owen has been a long-time supporter of Riders4Helmets and International Helmet Awareness Day and is thrilled to support continued safety education for riders in all disciplines.
Participating retailers will be offering helmet safety education to customers as well as incentives on Charles Owen helmets to equestrians all weekend. Your sales representative will have more details as they come.
About International Helmet Awareness Day
The aim of the International Helmet Awareness Day is to educate as many equestrians as possible about helmet and safety awareness through a global equestrian retailer network.
It is a fantastic opportunity to discuss correct helmet fit, when to replace a helmet, concussions and traumatic brain injuries, and how exactly a helmet protects your head in the event of an accident.
Riders4Helmets hosted the first International Helmet Awareness Day in 2010 to educate equestrians on the benefits of wearing a properly fitting, secure and certified helmet.
In addition to safety education, International Helmet Awareness Day allows retailers to offer attractive pricing to encourage riders to purchase their first helmet, replace an old one that has been in an accident or doesn’t fit properly, or simply update their look.
More than 300 retailers and eight helmet manufacturers participated to provide information on correct helmet fit and the importance of prioritizing safety in the saddle and to give customers the opportunity to purchase a helmet at a one-time special discount offered only on International Helmet Awareness Day.
Riders4Helmets is a non-profit helmet awareness group based in the U.S. It was founded as a result of grand prix dressage rider Courtney King-Dye’s traumatic brain injury incurred while she was riding without a helmet.
The group’s mission is to educate equestrians on about the benefits of wearing a helmet and to promote the helmet-wearing campaign on an international level by involving leading equestrians in various disciplines to encourage increased use of helmets.
Riders4Helmets is dedicated to providing resources that enable riders to become further educated on the importance of wearing a helmet. More information can be found on their website at www.riders4helmets.com.
Charles Owen is proud to continue our partnership and looks forward to further successful International Helmet Awareness Day.
Every Ride, Every Time!
How to Register as a Participating Retailer
Charles Owen urges all retailers to participate in International Helmet Awareness Day as it is an excellent opportunity to promote rider safety.
Follow Riders4Helmets’ Facebook page to receive updates on retailer information and details about the event. Retailers will need to register with the event in order to be recognized as an official participating retailer, and will be eligible to receive a discount on helmet orders placed with participating helmet manufacturers such as Charles Owen.