Charles Owen appoints Alex Burek as Marketing Director

Alex Burek

Alex Burek, daughter-in-law of the late Roy Burek, has been appointed as Marketing Director at leading equestrian safety manufacturer Charles Owen Airowear.

She joins her husband and Chairman, Owen Burek, in building on the remarkable heritage of the fourth-generation family business.

Working closely with Sales & Partnerships Director Danielle Santos, Alex’s focus will be on driving the brand’s global marketing strategy and continuing to raise the profile of their quality British made safety products.

Alex brings a wealth of expertise and knowledge to the family business. As well as being a horse rider herself, her career has included working for large online retailers, luxury consumer brands and global marketing agencies.

Most recently she was Senior Marketing Manager for a Charles Owen retailer.

Managing director, Ricky Hone, says:

“Roy always dreamed of bringing Alex and Owen into the family business. Alex is full of fresh ideas and her enthusiasm for the brand is infectious. This latest appointment gives us clear direction in spreading our strong belief that Charles Owen and Airowear products are best-in-class.”

Alex comments:

“I owned my first Charles Owen helmet when I was 10 years old and often spoke with Roy about my ideas for the brand. It is a real privilege to now join the Charles Owen family and I look forward to supporting our brilliant team and valued customers.”

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Charlotte Dujardin
I trust Charles Owen to take care of me with safety and style.
Charlotte Dujardin CBE